Human Performance & Insights
 

Coaching with Dr. Arlene

Dr. Arlene Binoya-Strugar brings over 30 years of experience as a Human Factors Engineer, Research Psychologist, Social Scientist, Market Analyst, and User and Customer Experience Strategist leading cutting-edge research at high-tech industries. Her personalized coaching programs empower business leaders and professionals by providing the tools, strategies, and insights needed to excel. With her deep expertise, you’ll be able to navigate today’s competitive market while optimizing client experiences and business operations.

 

Dr. Arlene’s coaching services include:

• Personalized Business Strategy Sessions: Tailored to your unique goals, focusing on client satisfaction, service innovation, and market positioning, with insights drawn from her extensive background in human factors and research.

• User Experience & Customer Journey Development: Learn to design and refine customer journeys that enhance client loyalty and satisfaction at every touchpoint, informed by Dr. Arlene’s two decades of experience in user-centric design and experience optimization.

• Leadership & Team Coaching: Improve internal communication, client service, and team efficiency to create a cohesive and productive work environment, guided by Dr. Arlene's expertise in social sciences and human behavior.

• Innovations & Growth Strategy Coaching: Stay ahead of trends and emerging technologies with actionable insights that help your business lead in the wellness and esthetics industries, utilizing the research skills Dr. Arlene developed in high-tech environments.

 

With Dr. Arlene’s expert coaching, your business will not only grow but thrive, setting new standards in client care and industry leadership.

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Consulting: UX/CX, Market, Competitive Research and Innovations Research

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User & Customer Experience Optimization

Enhance client satisfaction and retention by creating seamless, personalized experiences across all customer interactions. We work with your team to ensure that every touchpoint in your wellness, esthetics, or dermatology practice resonates with your brand’s promise of care and excellence. Through usability testing, customer journey mapping, and tailored strategies, we identify and eliminate pain points in the customer experience, ensuring each step is smooth and intuitive.

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Innovations Strategy Development

Stay ahead in the competitive wellness and beauty markets with tailored innovation strategies. We help you identify emerging trends, align them with customer needs, and drive the development of cutting-edge services and products. Utilizing pathfinding innovations research, A/B testing, and usage analysis, we refine new ideas and ensure they deliver results, helping your business stay at the forefront of industry advancements. Pathfinding innovations ensure your business explores uncharted opportunities, transforming potential risks into groundbreaking solutions.

 

Market Intelligence & Trend Analysis

Leverage powerful data-driven insights to anticipate industry shifts in wellness, beauty, and dermatology. We position your business at the forefront of customer expectations and market trends, giving you the tools to adapt quickly and effectively to changing demands. Our customer journey analytics and pathfinding innovations research provide forward-thinking strategies, ensuring you're always aligned with market trends and client behavior, keeping you one step ahead of your competitors.

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Branding Research & Strategy

Develop impactful, client-centered branding strategies that resonate deeply with your target audience. We specialize in helping spas, salons, and dermatology practices enhance their visibility and reputation in a crowded market. Using A/B testing, usability testing, and pathfinding innovations research, we refine your brand's messaging and touchpoints, ensuring that your brand not only stands out but also connects meaningfully with your customers.

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Comprehensive Strategic Consulting

We offer end-to-end consulting services that combine market research, user experience design, usability testing, and branding strategy, all tailored to the wellness and esthetics industry. With our guidance, your business strategy will not only meet client needs but also support long-term growth. Whether you’re launching new services or expanding your brand, our strategic insights provide the foundation for success.

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Actionable Insights for Competitive Edge

Transform strategic insights into real-world applications that set your business apart from competitors. We help you execute A/B testing, customer usage data, and innovative customer experience solutions that improve service quality and enhance brand loyalty. Pathfinding innovations research ensures you not only keep pace with your competitors but also lead in introducing new, creative ways to serve your clients. Whether you're seeking to refine current services or introduce new offerings, we ensure that each action you take moves your business forward.

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Tailored Solutions for Wellness, Esthetics, and Dermatology and Beauty/Esthetics Innovators

Provide specialized solutions for spas, salons, wellness centers, and dermatology professionals. Our coaching and consulting services are designed to enhance client experiences, build brand loyalty, and position your business as a leader in beauty, holistic care, and skin health. Our expertise ensures that your services are recognized for their quality, effectiveness, and dedication to client well-being.

Ready to gain your competitive edge? Contact us today to learn more about how our coaching and consulting services, including coaching with Dr. Arlene, can transform your business into an industry leader.